This is it, at the end of the day. One big reason why Xbox was successful was because they were like a passionate startup. They wanted to innovate in this space and they did. It carried forward to the 360 with further innovation in online gaming and with things like achievements. Because of their participation console gaming changed forever.
But now that it’s being taken over by suits, you’re seeing far less innovation (because that means risks), more short-term thinking, and less of a competitive mindset.
If you look at Internet Explorer, the whole idea was to get mind share not because the product was superior but rather because it was put onto users. When alternatives became easier to access and more in the Zeitgeist, Explorer became a running joke.
Right now Edge is a fantastic browser because MS realized that they had to become competitive and come out with a better product.
I say that most, as in 99%, of the people working at Xbox are looking to make it more competitive and a superior product. But the suits, the 1% that essentially dictate where the money flows, only care about the financials. This 1% doesn’t even care about mindshare or brand power. No one loves Windows and no one loves Office. People just have to use it. People love Xbox and people loved Zune.
Of all the Microsoft products, the only one I think people have an affinity towards are probably Xbox and its IPs. But do the execs really care about those things? They’ll run those things into the ground in order to serve a short-term profit.
But this isn’t just a Microsoft thing, even though they’ve always been like this. This is a capitalism thing. All the things we love about Google, Apple, Sony and PlayStation, etc. have changed forever as this shareholder focused capitalism has ratcheted up to 11. I could equally rant about PlayStation and how they are green lighting projects, abandoning incredible IP that they are sitting on top of. I could rent about Google pointy fingers at “work from home” being a stated reason why they are less competitive when the reality is that this phrase really means profitability and that they have saturated all of their products with customers and there is no possible growth (and instead of being happy with making money from those customers they are chasing perpetual revenue growth).
I’m sorry if I’m divergent from the topic here and I would normally delete it but I did want to include it in this post because I want to make it clear that I’m just not ragging on Microsoft, or Xbox, or any people in particular (including their leadership) and that I recognize that this is a deeper issue with our modern economy. Shareholders don’t care about passionate people making a product that get consumers excited to spend their money. They only care about how much money they will make and who will make that money for them. I think mentioning this is critically important for people who read my posts critical of Xbox or Microsoft.
Also voice to text is butchering so much of this but I figure that you all understand what I’m getting at.