They had a whole Xbox Wire interview ready to go. A very detailed Xbox Wire interview talking not just about the game but the plan for the studio moving forward. There’s no defending this gross incompetence if Ninja Theory does get the ace. Too many different embarrassing dumb mixups happening too close to each other.
All of the love and care that people expect from our games is at the heart of this project. Having the entire studio pouring their talent and expertise into the game is a big part of what allows us to create with the same quality – but at a bigger and deeper scale.
Is this the plan going forward – giving people more Ninja Theory, more often?
Yeah, I think so. I want to give games the right amount of time but the best thing, as a team, is getting the craft and the creativity out to players and seeing that response. There is also a relationship between the time it takes and, frankly, the development costs but I think by keeping the timeframe right for the game that you’re making allows you to take creative risks. You’re operating within a box that allows you to continue doing different things, taking creative risks, doing things differently – I think fans appreciate that, and it’s very much part of the DNA of who we are.
You don’t post this on your website for all the world to see and then go, “Oh yeah we just let them keep the XGS spot so they’d have a chance to find other investors.” If anything happens to Ninja Theory, I don’t know how Xbox expects trust with their gamers and partners to maintain.