In a new video on his YouTube channel, veteran RPG designer Tim Cain outlined how he’s seen the internet change games and game development, from the first message boards to the ubiquity of streaming content. As with everything, there are pluses and minuses, but he seemed deeply concerned with the state of commentary about and around games.
Cain said that the late '90s was when he first noticed a shift in gaming tastes due to the internet, with the proliferation of message boards and guides supplanting an earlier DIY ethos where the only supplemental reading to be had was a game’s manual and maybe a print magazine—like PC Gamer, say. 32 years strong, baby.
The next seismic shift, according to Cain, was the rise of video content and influencers. With the former, Cain notes that the importance of clips and streamability has affected what gets made and how developers think: “What part of our game would make for good clips,” as he put it. This has always been a struggle for me as a CRPG fan: Most of them make for sucky videos, thanks to the zoomed-out perspective and walls of text. No part of a CRPG makes for good clips, I’m sorry to say.
Much of the video was devoted to how Cain sees trends in videogame tastemaking. In particular, he argued that parasocial relationships and alignment with preferred influencers have supplanted informed, critical review for most gamers.
“Many gamers don’t even look to influencers for reviews, they look to influencers to be told what to think about the games,” said Cain. "People don’t form opinions from the online video, they’re handed an opinion from the online channel they’re watching.
“I’ve seen reviews go from ‘this game has less combat and more puzzles and dialogue for you to interact with than this other game,’ to, ‘This game is stupid and slow -paced and made for casuals, I think you should skip it.’ That’s a huge difference in how games are presented. They find someone they just like, and then that person’s opinion becomes their opinion.”